Limeline Premium Beverages is a premium beverage sales and marketing company based in Dubai. The company was established in 2013 by Giorgio Vallesi to capitalise on the opportunities created by the rapidly expanding Food & Beverage industry of the UAE and the GCC. The industry has experienced significant growth year on year and has created opportunities for products and services which appeal to the region’s sophisticated, health conscious, multicultural consumer base.
The idea was simple – Soft drinks for grown ups. With a clear, dynamic and focused strategy, Giorgio and his business partner, John Power, set about sourcing premium soft beverages from around the world. The selection criteria was also simple, to be chosen, a beverage needed to be innovative and unique, made from fresh, natural and healthy ingredients and created by people with a shared passion for quality. Above all, the beverage needed to taste good.